The Creator Program

Get paid to wind down.

The Blue Hour Creator Program: 15% commission, free product, and a brand that gives you real creative freedom inside honest guardrails. If your audience is tired of being tired — and tired of melatonin — we should talk.

Apply now →

What you get

  • 15% commission — on every sale from your links and showcase, TikTok Shop and web alike. AOV runs $29–$99, so the math is real.
  • Free starter kit — the full Wind-Down System ($79 value) on acceptance, because you can't film a ritual you haven't lived. We ask you to actually run the ritual for 14 nights before posting. Yes, we're serious. It shows on camera.
  • Content that's easy to make — the pour is the hook: cherry fizz, coupe glass, lights low. We send a shot-idea bank, hooks that have worked, and the claims cheat-sheet so you never have to guess what you can say.
  • Early drops & codes — new flavors and products before the public, plus a personal code for your audience.
  • No follower minimum for the sober-curious & sleep-ritual niche — great fit beats big following. A 3k-follower creator who genuinely owns her evenings outperforms a 300k generalist every time.

Who we're looking for

  • Creators whose content lives in the evening: night routines, sober-curious life, new-mom survival, grad-school grind, "5-9 after the 9-5" — the 11pm-scroll audience, because that's who we're for.
  • People who like the product enough to keep the jar on the counter when the camera's off.
  • Honesty as a content style. Our best-performing angle is the anti-hype review: "here's what it did, here's what it didn't, here's night 14."

The claims rules (read before applying — you'll accept these in the form)

Supplements are the most-moderated category on TikTok Shop. These rules keep your account safe, keep our listings live, and keep everything honest. They're conditions of the program, not suggestions — content that breaks them gets a takedown request, and repeat breaks end the partnership.

Say this (structure/function language):

  • "helps you unwind" · "supports relaxation" · "promotes restful sleep" · "for occasional sleeplessness" · "part of my nightly wind-down ritual"
  • "melatonin-free — wake up without grogginess" · "gentle on the stomach"
  • The doses, verbatim off the front of the jar: 300 mg magnesium bisglycinate, 480 mg tart cherry, 200 mg L-theanine, 2 g glycine.
  • Your honest experience of the ritual: the taste, the fizz, the hour, the phone going face-down.

Never say this:

  • Any disease or condition — no "insomnia," no "anxiety," no medical terms of any kind, even about yourself in the same video as the product.
  • "Cure," "treat," "fix," "sedative," "natural [any pharmaceutical]."
  • Quantified promises — no "asleep in 20 minutes," no sleep-score screenshots, no before/after framing of any kind.
  • "Doctor-approved," "clinically proven" (we say "clinically studied doses" — the difference matters).
  • Any mental-wellness framing — this is a prohibited supplement angle on TikTok, full stop.
  • Weight or appearance claims.

Mouth tape & nose strips (if you feature the System):

  • They are comfort accessories for nose-breathing. Never mention snoring or any sleep condition in connection with them.
  • Every video featuring the tape must include (spoken, on-screen, or in caption): "Not for use with nasal congestion, suspected sleep apnea, after alcohol, or for children."

Always:

  • Disclose the partnership clearly and conspicuously — #ad or platform-native disclosure on every piece of content. It's the law (FTC), and it's on-brand: we're the transparency company.
  • Only claims you'd be comfortable seeing quoted back to you. When unsure, ask us first — we answer claim questions within one business day.

How it works

  1. Apply below (2 minutes).
  2. We review within 3 business days — fit and content quality, not follower count.
  3. Accept the claims rules, connect via TikTok Shop collab and/or get your web link + code.
  4. Kit ships. Run the ritual 14 nights. Film what's true.
  5. Get paid — 15% on every attributed sale, paid on the platform's standard schedule (TikTok Shop pays via the platform; web commissions pay monthly, net-30).

Apply to the Creator Program

[APPLICATION FORM EMBED — Fields: Name*, Email*, TikTok handle*, Instagram / YouTube handles, Follower count dropdown (Under 5k · 5k–25k · 25k–100k · 100k–500k · 500k+)*, Content niche checkboxes (Night routines / lifestyle · Sober-curious · Mom life · Student / grad life · Wellness · Food & drink · Other)*, Link to a video you're proud of*, TikTok Shop experience dropdown*, "Why Blue Hour?" textarea*, Claims-rules agreement checkbox*, FTC #ad disclosure agreement checkbox*. Submit label: "Apply to the Creator Program". Commission and terms must match the TikTok Shop backend settings before publish.]

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.