Blue Hour, on your shelf
Put the best hour of the day on your shelf.
Blue Hour is the melatonin-free sleep ritual — a fizzy tart-cherry wind-down drink, clinically dosed, beautifully boxed, and built for the customer who reads labels. If your customers care about how their evenings feel, we'll fit right in.
Why Blue Hour sells
A giftable ritual, not a commodity SKU.
The Wind-Down System is a keepsake box — powder, soft-hold mouth tape, gentle nose strips — that merchandises like a gift and reorders like a consumable. Dark glass, cream label, doses printed on the front. It photographs beautifully and it doesn't look like a vitamin aisle.
A category customers are actively fleeing toward.
Shoppers are actively moving away from melatonin and toward gentler, hormone-free evening routines — and almost every option they find is a pill or a hot powder. A cold, zero-sugar, melatonin-free ritual drink is white space on most shelves. (Full category data lives in the line sheet.)
Zero-awkwardness ingredient story.
Every dose on the front of the jar, a third-party COA QR code on every unit, and structure/function-clean claims your staff can repeat confidently: supports relaxation, promotes restful sleep, melatonin-free so guests wake up clear. No claims your team has to walk back.
Where Blue Hour belongs
Boutiques & wellness retail.
The System box is a proven gift-occasion anchor (new-parent gifts, bridesmaid boxes, "treat yourself" tables), with the $44 jar as the repeat-purchase engine. Counter displays and shelf-talkers included in opening orders.
Spas & studios.
The natural last touchpoint: your client just spent 90 minutes winding down — send the wind-down home with her. Backbar-style retail margin, a story your practitioners will actually enjoy telling, and travel sticks as an easy add-on at checkout.
Hotels & the minibar.
Our favorite placement in the world: a Blue Hour stick and a branded card on the nightstand — "Meet me at blue hour." Turn-down amenity programs, minibar singles, and spa-shop jars. For boutique properties, we offer co-branded turn-down cards and a guest QR that routes to a property-exclusive first-order offer, so the nightstand moment becomes a customer relationship you helped start (and we credit).
Corporate gifting.
The System box, at scale, for teams whose whole problem is that nobody stops working at 9pm. Volume pricing from 25 units.
Partnership formats
| Format | Best for | Details |
|---|---|---|
| Opening wholesale order | Boutiques, spas | Low MOQ starter case mix (jars + sticks + Systems), full margin structure in line sheet |
| Minibar / amenity program | Hotels | Single-serve sticks, co-branded turn-down collateral, per-property pricing |
| Consignment pilot | Select flagship boutiques | 90-day trial placement, we take the risk |
| Corporate gifting | HR / executive gifting | 25+ System boxes, optional branded card insert |
| White-glove launch support | All | Staff training one-pager, shelf-talkers, sample allocation for staff ("your team should try their own blue hour first") |
Margins, MOQs, case packs, and terms live in the line sheet — request below. [FINALIZE WHOLESALE PRICING & MOQ WITH OPS BEFORE PUBLISH]
Request the line sheet
[LINE SHEET REQUEST FORM EMBED — Fields: Name*, Business name*, Business type dropdown (Boutique / retail · Spa or salon · Studio · Hotel / hospitality · Corporate gifting · Other)*, Role / title*, Business email*, Phone, Website or Instagram*, Ship-to city & state*, Number of locations dropdown (1 · 2–5 · 6–20 · 20+)*, Products of interest checkboxes (jars · sticks · System · minibar program)*, Estimated opening order dropdown, Notes. Submit label: "Send me the line sheet". Fulfillment: automated line-sheet PDF email + human follow-up within 2 business days.]
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Mouth tape and nose strips are comfort accessories, not medical devices — do not use mouth tape with nasal congestion, suspected sleep apnea, after alcohol, or for children.