We're new — our first verified reviews land here after launch. Until then, the doses are on the front of the jar and the COA is behind the QR code. That's the résumé we've got.
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AVAILABLE NOW
Capsules — 30 nights
$29 · $26 subFIRST RUN — RESERVE
Cherry Jar — 30 servings
$44 · $39 subFIRST RUN — RESERVE
Travel Sticks — 10
$29FIRST RUN — RESERVE
The Wind-Down System
$79 · $72 sub
BLUE HOUR WIND-DOWN CHERRY
FIRST RUN — RESERVEThe bedtime mocktail that ends your day on purpose.
Wind-Down Cherry is a melatonin-free fizzy cherry drink — magnesium bisglycinate, tart cherry, L-theanine, and glycine at full clinical doses, printed right on the front of the jar. Pour it over ice at 9pm. Wake up clear.
- MELATONIN-FREE
- ZERO SUGAR
- 30 SERVINGS
- DISSOLVES CLEAR
- TART CHERRY
Melatonin-free bedtime mocktail · 30 servings · zero sugar
$12.00
$1.30/night (sub) · $1.47/night (one-time)
SKU BH-STRIPS-30
Tape and strips are comfort accessories for nose-breathing — not medical devices. Do not use mouth tape with nasal congestion, suspected sleep apnea, after alcohol, or for children.
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THIRD-PARTY TESTED — COA ON EVERY JAR30-NIGHT LOVE-YOUR-EVENINGS GUARANTEECANCEL IN ONE CLICKFREE US SHIPPING OVER $50MADE IN A cGMP-REGISTERED US FACILITY
- ✓Unwind without melatonin. Hormone-free, so there's no morning fog to pay off tomorrow.
- ✓A ritual you'll actually crave. Cold, fizzy, tart-cherry — the nightcap, minus the nightcap.
- ✓Clinically dosed, printed on the front. 300mg magnesium bisglycinate, 480mg tart cherry, 200mg L-theanine, 2g glycine. No fairy-dust blends.
- ✓Gentle on your stomach. Bisglycinate — the magnesium form chosen for comfort, not cost. No 3am bathroom surprises.
- ✓Zero sugar, dissolves clear in seconds. Sparkling water, no frother, no sludge at the bottom of the glass.
Melatonin-free
No hormones. Wake up clear.
Glycinate-first
The gentle magnesium form — easy on your stomach.
Zero sugar
Sweetened lightly, no sugar crash before bed.
3rd-party tested
Every batch. COA behind the QR code on your jar.
Vegan
No gelatin, no dairy, no animal-derived anything.
Made in USA, cGMP
Blended and packed in a cGMP-registered US facility.
What's inside
Same numbers on the label, the panel, and the lab report.
Supplement Facts
Serving size: 1 scoop (—g) · Servings per jar: 30
| Magnesium (as magnesium bisglycinate) | 300 mg (elemental) | 71% |
| Glycine | 2 g (2,000 mg) | † |
| Tart cherry extract (Prunus cerasus, fruit) | 480 mg | † |
| L-theanine | 200 mg | † |
† Daily Value not established.
Other ingredients: natural tart cherry flavor, citric acid, malic acid, beet juice color, sodium bicarbonate (effervescence). Zero sugar. Vegan. No artificial colors.
“Yes, these are the same numbers printed on the front of the jar. Transparency isn't a marketing section for us — it's the label.”
Magnesium bisglycinate — 300 mg elemental
The workhorse. Magnesium supports muscle relaxation and helps you unwind at the end of the day — and the bisglycinate form matters. It's magnesium bound to glycine, chosen because it's gentle on the stomach. (Cheaper citrate and oxide forms are famous for their… bathroom consequences. We don't do that to you at bedtime.)
Glycine — 2 g
The quiet one. Glycine is a calming amino acid your body already knows, dosed here at a full 2 grams — the amount you actually see in the research, not a sprinkle for the label. It's also part of what makes the drink taste smooth instead of sharp.
Tart cherry extract — 480 mg
The signature. Tart cherry is the classic evening fruit — it's where the flavor comes from and why the pour glows cherry-red at the bottom of your glass. A wind-down staple, fully dosed.
L-theanine — 200 mg
The exhale. Found naturally in green tea, L-theanine supports relaxation without drowsiness — the "settled" feeling, not the sedated one. 200mg is the full dose, because half-dosing the calm ingredient defeats the purpose.
What to expect, honestly.
This is not a knockout pill, because you don't want a knockout pill. Most people notice the ritual itself working on night one — the pour, the fizz, the phone going face-down. Give the ingredients a consistent 14 nights before you judge them. If you're not in love by night 30, we'll refund you (see guarantee below).
You've probably tried the other kinds. Here's the difference.
We name categories, not enemies. Mostly.
| BLUE HOUR | Melatonin gummy brands | Commodity 8-in-1 capsules | Hot cocoa sleep powders | Premium magnesium powders | |
|---|---|---|---|---|---|
| Melatonin-free | ✓ Always | — Usually 3–10mg | ~ Varies | — Often included | ✓ Sometimes |
| Doses printed on the FRONT | ✓ | — Proprietary blends | — "8 forms" — how many mg of each? | — | ~ Back label |
| Magnesium form | ✓ Bisglycinate — gentle on the stomach | — | ~ Mixed, mostly cheap forms | ~ | — Citrate-heavy |
| The experience | ✓ Cold, fizzy, cherry — a drink you look forward to | Candy before bed | A pill. That's it. | Heavy, hot, wintery | Chalky stir-in |
| Zero sugar | ✓ | — | ✓ | — Usually | ~ Varies |
| Cancel a subscription | ✓ One click, from any email | ~ Good luck | ~ | ~ Notoriously not | ~ |
| COA on every jar | ✓ QR code, every batch | — | — | — | ~ On request |
| Built for | Every night, forever | Occasional knockouts | Checkbox shoppers | December | Department-store shelves |
| Rows state verifiable product attributes and category norms only — form, format, transparency, and policy. No efficacy comparisons, no named competitors. | |||||
The ritual is the product. Here's the whole thing.
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STEP 1 — POUR IT. (9:00PM-ISH)
One scoop into 8–10oz of cold sparkling water.
It fizzes, turns cherry-dusk red, and dissolves clear in seconds — no frother, no grit. Use the nicest glass you own. A coupe, if you have one. This matters more than you'd think.
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STEP 2 — PUT THE DAY DOWN.
Phone face-down, lights low.
Screens optional but discouraged. Sip slowly — this is a mocktail, not a shot. Read a chapter. Stretch. Stare attractively out a window. The drink supports relaxation; the hour does the rest.
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STEP 3 — LIGHTS OUT, NOSE BREATHING ON.
Finish the glass 30–60 minutes before bed.
Part of your nightly wind-down ritual. (System owners: tape and strips go on last — see the in-box ritual card.) Then let the blue hour do what it's named for.
Mocktail variations — so night 400 feels like night 1
The House Pour
1 scoop + cold sparkling water + ice. The default for a reason.
Cherry Spritz
Sparkling water + a squeeze of lime + frozen dark cherries as ice cubes.
The Dirty Sunset
Pour over ice with a splash of tart cherry juice sinking to the bottom. Gradient in a glass.
The Warm Exception
Stir into warm (not boiling) water like a cherry cordial — for the two weeks a year it's actually cold out.
The Hosting Pitcher
4 scoops, 1L sparkling water, lime wheels, big ice. "Meet me at blue hour" — for company.
Real nights, real reviews.
Every review below is from a verified purchase. We publish the 1-stars too — you read those first anyway. So do we.
30 nights
The Love-Your-Evenings Guarantee
Try Wind-Down Cherry for up to 30 nights. If you don't love what your evenings have become, email us within 60 days of delivery and we'll refund your first jar in full. You don't need to return the jar (shipping powder back across the country helps no one), you don't need a reason beyond "it wasn't for me," and you won't get a survey guilt-trip.
The honest terms, in plain English:
- Covers your first jar (or first System) per customer, refunded to the original payment method within 5–7 business days of your email.
- We ask that you actually gave it a shot — the 14-night window we recommend — but we don't interrogate. Honor system, both directions.
- Later subscription renewals aren't covered by this guarantee (that's what one-click skip/cancel is for — turn it off before it ships and it never charges).
- Damaged or wrong items are always replaced or refunded regardless of the 60-day window.
- We track guarantee claims per customer to keep the honor system honorable.
That's it. No asterisk forest.
Complete the hour.
Travel Sticks (10 servings)
$29
The ritual, packable. Hotel rooms, red-eyes, your sister's guest bed. Blue hour travels.
Reserve — $29Soft-Hold Mouth Tape (30 ct)
$15
Sensitive-skin, soft-hold, full ingredient disclosure. Comfort accessory for nose breathing — not for use with congestion, suspected sleep apnea, after alcohol, or for children.
Reserve — $15Gentle Nose Strips (30 ct)
$12
The easy-breathing half of the handshake. Gentle on, gentle off.
Reserve — $12Fair questions. Straight answers.
Does this actually have no melatonin?
None. Zero. That's the entire point. Melatonin is a hormone, and plenty of people who take it wake up feeling like a haunted house. Wind-Down Cherry uses magnesium bisglycinate, glycine, tart cherry, and L-theanine — no hormones — to support relaxation as part of your nightly wind-down ritual. Melatonin-free means you wake up without the grogginess.
Will it make me feel drowsy or "drugged"?
No — and that's by design. This isn't a sedative and we'd never want it to feel like one. Think "settled," not "sedated": it supports relaxation and helps you unwind, and the ritual around it does a surprising amount of the work. You stay you, just the 9pm version.
How long until I notice anything?
The ritual works night one — there's something about a cold fizzy drink in a nice glass that tells your brain the day is over. For the ingredients themselves, give it a consistent 14 nights before you judge. We'd rather set honest expectations than sell you magic. If night 30 arrives and you're not in love, the guarantee has you covered.
Will it upset my stomach or send me running to the bathroom?
This is the question, isn't it. Cheap magnesium (citrate, oxide) is notorious for exactly that. We use magnesium bisglycinate specifically because it's gentle on the stomach — it's the more expensive form, and it's the one we'd want at bedtime. Zero sugar also means no sugar-alcohol roulette.
Can I take it while pregnant or breastfeeding?
Please check with your healthcare provider first — that's not us being cagey, it's the only responsible answer any supplement brand can give you. Bring the label (the full doses are printed on the front, so it's an easy conversation).
Can I take it with my medications?
Same honest answer: talk to your doctor or pharmacist before adding any supplement to a medication routine. Magnesium in particular can interact with certain medications. Screenshot the supplement facts panel above and send it to them — everything's disclosed, nothing's hidden in a "proprietary blend."
Can I mix it with alcohol?
We'd rather you didn't — it's designed to replace the nightcap, not garnish it. Blue hour is the sober-curious hour. (And if you're using the System: never use mouth tape after drinking alcohol.)
How does the subscription work? Is canceling actually easy?
$39/month instead of $44, shipped every 30 days. Every single order email contains a "Manage subscription" link: skip, pause, reschedule, or cancel in one click. No login required, no phone call, no chatbot labyrinth, no guilt screen. We'd genuinely rather lose a subscriber than keep a hostage — that's someone else's business model.
Shipping & returns
Shipping
Orders placed by 2pm ET ship in 1–2 business days from our US warehouse. Standard shipping is free over $50; most orders arrive in 3–5 business days with tracking the moment it leaves. Subscriptions ship on your renewal date — you'll get a heads-up email 3 days before, with the one-click manage link, every single time.
Returns & refunds
Unopened items: returnable within 60 days for a full refund. Opened jar you didn't love: that's not a return, that's the 30-Night Guarantee above, and it's easier — no shipping anything. Damaged/wrong item: photo to support, replacement or refund immediately, keep the evidence, no postage. Mouth tape and nose strips: unopened pouches only, for hygiene reasons we hope are obvious.
This product is not intended to diagnose, treat, cure, or prevent any disease. These statements have not been evaluated by the Food and Drug Administration. Consult your healthcare provider before use if you are pregnant, nursing, taking medication, or have a medical condition. Mouth tape and nose strips are comfort accessories, not medical devices — do not use mouth tape with nasal congestion, suspected sleep apnea, after alcohol, or for children.